DISQUS

Alex Hillman Writes Here: Authenticity isn’t a feature. It’s a tone.

  • Seth Nenstiel · 1 year ago
    I think authenticity can be taught/learned through practice. It can be taught to the customer as the company learns it--but the actions have to be small and well controlled. Once it is introduced, the customer will start expecting it, and a company can take the idea further.

    Forget first impressions, with enough time, anything can be changed.
  • Patrick · 1 year ago
    Reminds me of this post of mine (where I was citing you!) :
    http://i.never.nu/i-am-a-media-not-the-media/
  • Alex Hillman · 1 year ago
    @Patrick: Great to re-read that piece. Thanks for digging that up and sharing!