Alex Hillman Writes Here - Latest Comments in Authenticity isn’t a feature. It’s a tone.

Re: Authenticity isn’t a feature. It’s a tone.

Matthew Wettergreen — Wed, 03 Feb 2010 23:20:42 -0000

I knew that you would have some words on authenticity that I could quote in class this semester. Thanks Alex!

Re: Authenticity isn’t a feature. It’s a tone.

alexknowshtml — Wed, 24 Dec 2008 09:50:46 -0000

@Patrick: Great to re-read that piece. Thanks for digging that up and sharing!

Re: Authenticity isn’t a feature. It’s a tone.

Patrick — Tue, 23 Dec 2008 22:27:14 -0000

Reminds me of this post of mine (where I was citing you!) :
http://i.never.nu/i-am-a-me...

Re: Authenticity isn’t a feature. It’s a tone.

Seth Nenstiel — Tue, 23 Dec 2008 20:51:36 -0000

I think authenticity can be taught/learned through practice. It can be taught to the customer as the company learns it--but the actions have to be small and well controlled. Once it is introduced, the customer will start expecting it, and a company can take the idea further.

Forget first impressions, with enough time, anything can be changed.