DISQUS

Whitney Hess · 11 months ago

Brilliant. I love how you took a personal conversation about my work and extrapolated it to apply to business strategy as a whole.

Coincidentally, take a look at my video on the crowdsourced 2009 predictions that Charlie O'Donnell put together. http://www.thisisgoingtobebig.com/2009/01/crowd...

Sound familiar? :)
orian (Orian Marx) · 11 months ago

shit, really need to get back to blogging now that @alexknowshtml linked to me here http://bit.ly/sCA
Murray Izenwasser · 11 months ago

Personas are actually a fairly standard way of designing for the Web. And they really work, if done correctly. I'm working at bringing them into the process at the agency that I'm currently working at, as I know how effective they can be when making functionality and design decisions. Looking forward to the rest of your Cluetrains.
Alex Hillman · 11 months ago

@Murray Izenwasser: Murray, personas are a *great* way, maybe even a common way, but hardly a *ubiquitous* way to design for the web.

Even worse, they're almost completely remiss from design for *business*. Before the business plan, define who is your customer, and do they need you? If not, you need to start over.
whitneyhess (Whitney Hess) · 11 months ago

The amazing @alexknowshtml is doing Cluetrain-a-day, a 95-post series, on his blog. @orian and I were mentioned on Day 2 http://is.gd/eMyp