DISQUS

roz duffy · 1 year ago

great point about mainstream media.... when cnn.com had the story about twitter on their website, they didn't mention the word twitter on the homepage (see screenshot here: http://www.flickr.com/photos/stellargirl/244236...) and in the article, they may have called it by name but they didn't dare provide a url.

i also noticed when indyhall / coworking was on cbs 3, they made you go to their website just to find the url, which i imagine, a few days after you watch the clip is pretty hard to find the link (still showing up on http://cbs3.com/links but that may not last)

mainstream media: i hope you are listening!

Jen A. Miller · 1 year ago

Interesting post. I just wrote a book about the Jersey Shore, and I've been working on promoting it online since July 2007 (before I even turned in the manuscript). So far, that's how I've gotten most attention, and signing up for Twitter has helped, too.

I was linked to Philebrity.com the other day, which tripled my traffic. A link on prestonandsteve.com lead to 10 times the usual traffic. My book was mentioned in the Inquirer today. Increase in traffic? Nothing that I can see. I'm getting a lot more hits via twitter.

I think the web's a much better way to hit that niche market of people who will want the book. More mainstream media articles will be coming out about it soon...it'll be interesting to see what happens.

Justin Thorp · 1 year ago

Dude, right on post! Showing focused and target love has been my strategy as community manager at Clearspring. It's not been about going to the biggest conferences because there is very little chance of serious engagement. I've been going to BarCamps all over the country and they've been great. There are less people but I've been getting them super-engaged in our brand and platform.

Tim Mayer · 1 year ago

Great post.
I've noticed the same phenomena over the past two years.
But everyone still wants that "respect" thing from the MSM.
I just want to keep paying the bills.
www.kraftcreation.blogspot.com

jenny · 1 year ago

I think the other thing is that coworking would not be interesting to your average mainstream media consumer. I think a better test would be something non-dependent on "the tubes" being reported in both ways.

Also, old media had linking way before the Internet--the "wire." However it works in terms of rebranding rather than moving to a new site. So more often than not, if you read news on a newspaper website or google/yahoo, or cnn, you actually are reading content from another place--just rebranded. The currency of news is getting it widely distributed, not hits on one site.

It's interesting being halfway between old and new media. The monetizing structures are pretty ingrained and at odds.

Austin · 1 year ago

Alex, couldn't have said it better myself - as we've built myfirstpaycheck.com we've received all sorts of kinds of press and seen all sorts of different types of bounces from it. We haven't been mentioned in the Inky yet, but our biggest bounce so far has come from the Philly Metro (which reached lots of part-time employees) - not our national TV appearance (which reached lots of business owners)
While we focus on The Heavy Artillery, MSM is an important 'touch' for us. People don't hear about something one time and say, "Wow, that's amazing" they need to hear it 5, 10, 20 times for it to process. I've found that when I make sales calls or talk about myfirstpaycheck.com after MSM pieces people are much more likely to say, "Oh yea, I've heard of that site, what do you do again?"